“To combine our respective expertise to reinforce our competitive edge to serve the world of farming.” These are the words used by Pierre Lavail, Chief Executive of the eponymous group to define the aims of T3M, the entity formed by the merger of Lavail and Mecadoc, two leaders in farm equipment distribution in the south-western region of France. “This alliance became self-evident in view of our complementary activities and the values we share,” added Jean-Jacques Pons, Chief Executive of Mecadoc. As CNH Industrial Group sister make dealers (New Holland and Case IH), Lavail and Mecadoc had already established a successful partnership by setting the used farm equipment market on a more professional level. In just a few years, they became a reference player in this sector on a nationwide level, via the Tracto Marché du Midi and T3M brands, now combined under the name of T3M Occasion.
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